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Design Thinking

Design Thinking is a problem-solving approach and a human-centered innovation. It's a fivestep process: Observation, Ideation, Prototyping, Testing and Implementation. It puts people we design for at the center of the process and invites them to co-create solutions.

Adopting a human-centered approach is believing that all problems -as difficult to eradicate as they may seem- such as poverty, gender equality, and access to clean water, can still be solved. This is all the more compelling when the people who are primarily affected are the ones tackling the problems head-on.

Human-centered design is an effective approach whether for the creation of objects, experiences, services or social businesses because it puts human beings, their needs and desires at the center of priorities.